Price, Cost and Staying Alive is a guide for entrepeneurs and officers of new companies who have not necessarily had formal business training. It gives methods of estimating the cost of making products that have never before been made, describes a downloadable Excel template for calculating necessary margins for survival and growth, and offers a number of suggestions for setting prices where there is no existing market for the company's products or services. It includes a frank discussion of strategies for dealing with unethical customers.
Looking for Love (in All the Wrong Places) was written to inform members of a committee created by Jet Propulsion Laboratories to improve its technology export process. It questions several established beliefs about technology transfer, explains why many well-intentioned efforts don't work, and shows a way for universities and government laboratories to profit from their research while bringing new benefits to humankind.
Why CEOs Succeed (and Why they Fail): Hunters and Gatherers in the Corporate Life was written with Timothy Earle, a noted anthropologist. It shows how little-understood differences between small and large organizations often lead to the failure of a CEO or of the company itself. It was published in Strategy and Business. This link leads to that magazine's website, where the article can be found.
The Role of Communications in Social Change, and the Expected Impact of the Internet and its Successor is adapted from a speech given to the Aspen Technology Summit in 1999. It shows that formal communications mechanisms, beginning many thousands of years ago, have had a much more profound effect on human society than has generally been recognized. It then attempts to predict the further impact that the Internet and its expected successor will have on the world as a whole. It predicts dire consequences if these changes are not understood.
The Engineer's Burden is adapted from a commencement address given at the University of Missouri Rolla, a first-tier engineering school. It discusses the vastly more powerful role of technical people in today's world, tells graduates of the responsibilities that go with that power, and for their good and for the good of us all, strongly encourages them to take risks that would have terrified their parents.
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