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This above all, to thine own self be true:
And it must follow as the night the day
Thou canst not then be false to any man*

--Hamlet, Act I Scene 3

Describe the product honestly, and give your customer what you described; if the product doesn't meet your description, don't ship it until it does (or change the description).

There are three equal participants in a company: its customers, its employees, and its shareholders. The best companies are those in which each third of the triad receives equal consideration.

In a modern company, the line between management and workers is very fuzzy. All employees have some management responsibility, and all managers are employees. Each person's job is as important as another's; if this isn't true, the organization needs fixing.

Work should be enjoyed. That doesn't mean that every moment is fun, or that a lot of it isn't unpleasant; but if it isn't enjoyable or rewarding on the average, you should try to change your job.

Incompetent people destroy organizations, friendships and companies. To tolerate incompetence in an employee or associate injures you, him, and your co-workers. Find work for him that he can accomplish, or get him out of the company.

Treat everybody the same: young, old, high or low rank. This habit is a mark of good breeding.

Everyone in a business must exercise not only his intellect and his skills, but his moral and ethical values. Everyone in a company is responsible for its performance and its reputation.

Follow your instincts and your hunches; to ignore them is to deny your humanity.

Copyright 1988, Edward F. Tuck

*It goes without saying that "man," "he," "him" and "his" includes "woman," "she," "hers" and "her"...

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